Jim Gibson Marketing

My Broker Philosophy - While I have massive marketing, I am not a mass marketer! I only want a few properties at a time to market. I take the assignment of selling your home seriously and my objective is to sell your home not just list it! I cannot have dozens of listings and devote the necessary time to be successful in selling your home. I get satisfaction from the fact that I am in the top 2% of all Atlanta real estate agents on production volume and (so far) have sold every listing since 2010 and have had only 6 expired listings since 2007 (when values were plummeting.) And no, I do not price them low to sell quickly. I always ask my Clients get a pre-listing appraisal so both you and I know exactly where we should be on price and you pick the price.

My goal is for you to maximize your sale amount!

Anybody With A License - Frequently A Part-time Agent

Who’s Who in Luxury Real Estate - Harry Norman, Realtors Atlanta Partner. The properties in Luxury Real Estate are paid (by me) listings on both their website and in print.

Leading Real Estate Companies of the World - Harry Norman, Realtors Atlanta Partner. The properties in Leading Real Estate Companies of The world are paid (by me) listings on both their website and in print.

Jim Gibson’s “Secret Marketing Ingredient.” - This is actually the most costly ingredient and I pay for it. Bet you can’t wait to hear what it is! Don’t worry, I will tell you when we sit down together to discuss your home.

OK, I’ve teased you enough with my “Secret Marketing Ingredient” and I would like an opportunity to show you, first hand, with no obligation, what I do that few, if any, other agents do. You are about to pay a real estate brokerage a lot of money to sell your house. Shouldn’t you pick an agent who has the best marketing plan that will yield the best results for YOU?

Let’s sit down and talk about your situation, your goals and how I may best help you achieve your goals. No obligation but I’ll bet you that you will decide, hands down, to give me the assignment of marketing your home.

Jim Gibson’s “Secret Marketing Ingredient.” - Let’s meet so you know how I will successfully market your home.

Juwai - China's largest real estate website and Harry Norman, Realtors affialiate via Luxury PortFolio International.

Country Life - United Kingdom largest real estate website and Harry Norman, Realtors affialiate via Luxury PortFolio International.

A More Serious Agent Will Pay For These

Professional, Fulltime Agents Select Brokerages

Who Dominate Their Segment Of The Market

Harry Norman Main Luxury Affiliations For International Marketing - (There are too many to list here)

Over The Top Exceptional Marketing By Jim Gibson

How To Select An Agent To SELL Your House

Easy To Score - Just Count The Check Marks for your prospective agent

(If it's a relative, deduct 10 because you cannot fire them )

It is easy to get a real estate license - less than a month

Marketing Plan: Put the property only in the less expensive MLS, plant a sign and hope it sells

Agents who are starting to move out of part-time status

Spoiler Alert:

I Get 30

Checks

Cost To Average Agent:

About $2,000 a year based on 5 closings

Cost To Average Agent:

About $20,000 a year based on 10 closings

Cost To Average Luxury Agent:

About $100,000 a year based on 15 closings

Georgia Multiple Listing Service

Typical Yard Sign

Picks up listings from MLS

National Association of Realtors

Atlanta Board of Realtors

First Multiple Listing Service (costs $1,200 per $1 million house)

Picks up Realtor listings from MLS

Harry Norman, Realtors Brokerage

Harry Norman, HOME Magazine

Professional Photography and Video

800 Call-In Information on Property

Professional Level Yard Sign

Professional

4 to 8 Page Color Brochures

Christie's

International

Real Estate

Luxury Portfolio

International

Real Estate

Luxury Real Estate International

Leading Real Estate Companies International

Juwai.com the Leading real estate website in China

Country Life.com the Leading real estate website in United Kingdom

Wall Street Journal International Version - paper & web

Dedicated, multiple page (generally 30-50 page) website on the property.

Branded

Dedicated, multiple page (generally 30-50 page) website on the property.

UnBranded

YouTube Aerial Videos where appropriate

YouTube Driveway Videos where appropriate

Supplemental Professional Level photography - still and video

Additional Cost to me:

Additional $40,000 a year based on 10 closings

The Bottom Line: My Blue Ribbon Results....

By utilizing ALL the above resources, I am in the top 2% of all Atlanta real estate agents in volume and I have sold every listing since 2010 and only lost 5 since 2007 when the market started tanking.

(And my Client picks the listing price!)

Note:

The brokerage fees are not nearly as important as the results...

Your Proceeds At Closing!

Remember, the brokerage fees are not nearly as important as the results - i.e. how much YOUR proceeds are at closing...

So.... Hire the agent with the most resources and best track record to maximize your proceeds! Makes sense.